RCC Small Business Center - Generating Revenue & Recognition with Special Events for Business Owners

Some events are for more than just having fun! This seminar focuses on the marketing and revenue generation aspect of special event planning. We will delve deeper into identifying your target market or ideal event guest. Attendees will learn how to develop sponsorship packages and proposals, fundraising plans, and create add-on event revenue generators. We will also discuss the importance of lead generation and ways to capture information during your event that can be utilized to increase your customer base and marketing reach. Renae Simon has over 15 years’ experience in business consulting, marketing and advertising, facilities management, special events management, and sales. She is a graduate of UNC-Greensboro. She is also a graduate of the REAL (Rural Entrepreneurship Action Learning) Institute and is a licensed facilitator of the course.

Speaker(s): Renae Simon